What is Spirits Substitution?
The refilling of a branded spirit bottle with another spirit, usually of an inferior quality.

How big is the problem?
In November 1999 1 in 12 on-licensed outlets, or 8%, were substituting at least one spirit brand at any one time.

Why is this a problem?
We are not getting what we ask for and what we pay for. We are being ripped of to the tune of £43 million per year.

What is being done about it?
A trade association has been formed to work with the consumer protection authorities to catch and prosecute offenders.

The International Federation of Spirits producers UK
The IFSP UK represents the major spirit brand owners and works closely with Trading Standards and Environmental Health Authorities that are responsible for consumer protection.

Success to date
Following a vast number of prosecutions, by Trading Standards and name and shame articles in local newspapers the substitution rate has been reduced from 1 in 12 outlets, or 8% to 1 in 50 outlets or 2%. This is now saving consumers over £30 million every year.

Tools of the Trade
Trading Standards Officers are equipped with Authenticity test kits to detect spirits substitution. They are simple dipstick tests that recognise natural ingredients present in major spirit brands. If the dip stick changes colour all is well, if not a formal sample is taken for further analysis.

What Can I do ?
The vast majority of licensed outlets are only selling genuine brands. If however you suspect that you are not being served the brand you asked for then report the incident to your local Trading Standards Authority.  Click here for their website www.tradingstandards.gov.uk